Club JBL Product Launch at 26 Leake Street

Event Overview

Club JBL London was more than a product launch—it was a bold collision of music, tech, and brand, set against the raw backdrop of one of London’s most iconic tunnels. Delivered by SKETCH Events, this immersive experience brought five new JBL products to life through interactive installations, immersive demonstrations, and headline performances.

Event Highlights

JBL invited press, influencers, and top fans to experience the brand’s latest innovations through a carefully choreographed guest journey. Each of the six event zones was tailored to spotlight a specific product—encouraging exploration, engagement, and discovery.

The programme featured:

• - Immersive product presentations and hands-on demos
• - Live podcast recordings
• - AR graffiti walls
• - A branded food & beverage pop-up, Flip ‘n Fry
• - DJ sets from Martin Garrix Music Academy graduates
• - A headline performance by Rudimental

Challenges

The ambitious scope of Club JBL London required:

• - Extensive spatial segmentation and real-time crowd flow management
• - High-spec technical integration to support interactive displays and large-scale performances
• - Coordinated catering logistics within a branded F&B environment
• - Public access considerations for street-level activations

The Solution

26 Leake Street's versatile, multi-arch structure allowed the production team to design a fully immersive and self-contained brand world.

We provided:

• - Infrastructure & Flow Management: The venue’s modular layout enabled clear transitions between high-energy and low-sensory spaces—from the Club Room to chillout zones.
• - Technical Compatibility: With built-in rigging points, vehicle access, and heavy-duty power capacity, the venue handled JBL’s Harman Pro audio and lighting infrastructure with ease.
• - Brand Immersion: Full-scale custom branding—from tunnel vinyls to experiential signage—ensured a consistent, high-impact brand presence throughout.
• - Backstage Facilities: Artist green rooms and production offices were made available for rehearsals, run-throughs, and seamless changeovers.

The Outcome

Club JBL London transformed 26 Leake Street into a fully branded world—blending product storytelling with street culture and standout performances. The result was an unforgettable night for fans, influencers, and media alike.

From headline sets and neon backdrops to street food, sound demos, and an authentic sense of underground energy, the event perfectly captured JBL’s identity. It also reinforced 26 Leake Street’s growing reputation as the go-to space for disruptive, culturally driven brand events in the heart of London.

Ready to make your brand unforgettable?
Book 26 Leake Street for your next product launch, showcase, or immersive experience. Get in touch with our team to start planning your takeover.